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Given the tough economic climate, it’s no surprise that many people are looking for greater meaning in their lives. One movement afoot is the giving of charitable gifts this holiday season; that is, a donation in a friend’s name to help make the word a better place, in lieu of giving yet another traditional present.
Imagine the impact as we start to channel to nonprofits some of the $250 billion Americans spend each year buying presents! We can change—even save—countless lives.
Strawberry Frog, one of the hottest creative ad agencies, has donated their time to create two fantastic spots, True Luxury and Say Forever, to promote this powerful new type of giving and ChangingThePresent.org, the site that makes it happen.
We hope you will follow their lead and donate just a few minutes of your time to spread the word and help this movement grow.
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